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In addition to Soft Air, the company plans to introduce two more food brands of its own to the portfolio next year. 'The company expects to gain about a 20% market share, or 1 billion baht in sales, over the next five years,' Mr Piyapong said.Д¬RG made 12 billion baht in sales last year and expects to reach 13 billion baht this year. The remaining 20-30% belongs to others, including KFC and McDonald's. 'I believe new players will enter the soft-serve ice cream market in the near future, boosting the total market value to reach 5 billion baht by 2024,' Mr Piyapong said.Дairy Queen is the leader in Thailand's 3-billion-baht soft-serve market with a share of 70-80%. The company plans to open about 100 Soft Air branches via its own investment and through the franchise system nationwide within five years. The market decline is because of ice cream's status as a luxury product, a lack of acceptance by health-conscious consumers and online delivery trends, since ice cream is high in fat and melts on the back of a motorbike, Mr Piyapong said. He said soft-serve is the only segment that has growing demand of 2-3%, whereas other ice cream types have a stable or declining market. 'The market value of soft-serve ice cream in Thailand is about 3 billion baht per year, with Dairy Queen the only major player in the market.' Become smarter, better, and more innovative to keep up with fast-paced changes in manufacturing.

#SOFT SERVE SOFTWARE#

Whether you need software development, QA maintenance, or product support, SoftServe has what you need. 'After two years of research, we expanded into the soft-serve ice cream market because we saw a huge market opportunity,' Mr Piyapong said. Implement secure, scalable, and high-quality solutions that deliver exceptional user experiences. Soft Serve Chamaecyparis pisifera 'Dow Whiting' USPP 20,883. Follow the label for recommended rate of application.

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The first Soft Air soft-serve ice cream outlet, a 20-square-metre kiosk, opened on the second floor of Siam Center mall, targeting customers aged 18-29. To keep smaller, minimal pruning can be done in summer. It is the 13th food brand in CRG's portfolio. Soft Air is the third food brand established by CRG, following The Terrace casual dining restaurant and Aroidee, a street food brand. Piyapong Chitchumnong, CRG's senior vice-president for marketing, said the company launched its new soft-serve ice cream brand in early October to broaden its portfolio and attract more customers for both main meals and snacks. According to the companys website, the machine serves vanilla, chocolate, and twist soft-serve. Piyapong Chitchumnong, senior vice-president for marketing at Central Restaurants Group, promotes the new soft-serve ice cream brand Soft Air.Д¬entral Restaurants Group (CRG), the operator of food brands such as Mister Donut and Ootoya, is branching out into soft-serve ice cream with the Soft Air brand, in direct competition with Minor Group's Dairy Queen. The CVTeeny is a soft-serve ice cream machine with a customised 'licence plate' on the front that looks like a food truck.

Soft serve